In This House

In This House is a locative media project designed and directed by Maryam Muliaee, commissioned by the Albright-Knox Art Gallery (AKG) to enhance audience interaction with art, space, and performance. The multimedia component featured four video stories embedded in QR codes, inviting audience exploration through smartphones at various locations within the Albright-Knox Northland during NYC-based artist Heather Hart's exhibition. Hart’s installation, a life-sized rooftop construction, served as both the stage and inspiration for the project, emphasizing the dynamic interplay between body and architecture.

Creating a layered experience of place and narrative, the video stories used themes of insideness and outsideness and provided access to performance by artist Naila Ansari captured during the conceptualization and construction process of Hart’s rooftop structure. The videos were linked to specific locations around the installation and visitors could scan the QR codes to unlock these videos. The project aimed to immerse the audience in the evolving relationship between body and architecture. Using locative media and mobile technology, In This House framed place and space as dynamic and participatory constructs. By integrating multimedia storytelling with physical interaction, it transformed visitors from passive spectators into active participants in the art-viewing experience.

By blending the materiality of Hart’s architectural installation with the temporal and performative aspects of Ansari’s work, In This House redefined the exhibition as an active site of engagement and demonstrated how media and technology can deepen the connection between audience, art, and space in fostering a collaborative process of storytelling.

Run the web app here!